Which, somewhat neatly brings me onto camera bags.Ĭamera Bags Are More Than What They Hold, They’re Also What They Say No, now we expect function AND form, and the companies that get that are the ones being disruptive and successful. So here’s the punchline, that cameras and accessories now aren’t held back by the restrictive straight jacket of utility. So the market is for smaller but effective cameras, and much the same, we are moving away from cameras being strictly utilitarian – and that’s the forte of the DSLR. They’re big, ugly, and pulling one out at dinner is akin to pulling out your John Thomas at the table. As I’ve mentioned previously that apparently more images are taken every two minutes today than in the entire 20th century because everyone is shooting, and hardly anyone wants to lug around a DSLR.
#Ona camera bag software
So when we speak of photography software, we are talking about software that writes its own hardware our cameras are now molded into a form dictated by what software allows us to do with photography.Ī massive consequence of this is that more people want to take pictures than ever before. But anyway, behavior and software makes for the Instabooks and Facegrams of the world that change the landscape of how we view the images we take, and how we use them, so the hardware is built to facilitate this.
#Ona camera bag series
Don’t believe me? Look at the Fuji X series cameras of two years ago and follow their firmware updates and you’ll see those updates give those camera owners almost new cameras years on. Because it’s digital now, photography is really a venture of software.
No, in fact, it’s secondary to how we view and use photography on a whole. That road now’s got a fork in it, and probably, much thanks to Moore’s Law.īut Moore’s Law, in this case, doesn’t just work by changing the equipment. When digital came into being, it was much the same with the DSLR photographers and those who like to take a nice picture were all essentially funneled onto the DSLR road for a device to deliver the quality they wanted. Remember not long ago before the dusk of film and the dawn of digital, the SLR was THE route to go if a person wanted to ‘get into’ photography and take the kinds of shots that adorned the magazines they looked at. Their plight is actually a simple one, it just takes a little macro industry-understanding to grasp. I can already hear the snorts of disagreement from the peanut gallery, and you would be forgiven in thinking that the market and industry is effervescent with exciting things now and on the horizon, but the truth is this: DSLRs are reveling in their last hurrah, just as old tigers are at their most fierce sensing the end is near.
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